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Shares of Match Group, the company that runs Tinder and other popular dating apps such as OKCupid, plummeted more than 22 percent — the largest one-day drop in its history — after Mr. Shares of Match Group’s owner, Inter Active Corp, or IAC, dropped by almost 18 percent. Zuckerberg painted the new dating service as a natural extension of Facebook, saying that he is frequently approached by couples on the street who say they first met on the social network.“If we’re focused on helping people build meaningful relationships, this is perhaps the most meaningful of all,” he said.

Match Group responded by pointing to the continued growth of Tinder. Facebook has a history of developing new services for its enormously popular social network that mimic independent services, apps, and sites.

"We're focused on helping people build meaningful relationships," he said, and "this might be the most meaningful of all."That seems a direct swipe at Tinder, which is still best known for hooking people up with people they find attractive by showing their photo, age and first name.

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"So clearly there's something to do here." The opt-in feature will match users with people they're not already connected to on the site.

Zuckerberg revealed that the world’s largest social network will soon offer an online dating service.

More than 200 million people on Facebook identify themselves as single, he said, and the new service will let these people connect with each other from within the company’s primary app.“This is for building real long-term relationships, not just hookups,” Mr.

Users of the dating app will be able to browse events near them, check out profiles of other users attending those events and chat privately with people they're interested in.

"We like this because it mirrors the way people actually date, which is at events and institutions they're connected to," said Chris Cox, Facebook's product head.

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